Long-codes VS Short-codes

Most people have seen short-codes (text keyword to 12345) used by large companies but are expensive for most businesses and can take months to be approved through all the carriers.

Another problem with short-codes, they're shared so if you wanted to use the keyword pizza, if someone is already using it you have to use a different keyword.

With the introduction of long-codes into Canada in Jan/12 allows any size business to take advantage of the power of text message marketing, also known as SMS marketing.

Long-codes (text keyword to 905 123 1234) are just phone numbers and can be set-up with-in a few hours with your very own number which means you can use ANY keyword you wish.